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Campaign to clarify the Compensation Act so businesses can apologise when they should

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HomePosts tagged 'Cumbria rail crash'

Cumbria rail crash

Corporate apologies: the good the good, the bad and the ugly

March 4, 2020March 4, 2020 Admin Blog Alton Towers, BP, Crisis communications, Cumbria rail crash, Dove, Grenfell Tower, Pepsi, Thomas Cook

Coporate apologies: the good, the bad and the ugly, by Emma Duke #ApologyClause

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Apologies matter

Too often fear of prosecution stops businesses from doing the right thing. Failing to apologise can undermine how well victims recover from trauma.

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