Comms consultant Liz Male on why keeping your head down, the prevailing approach to crisis management, is not good enough
Why meaningful apologies matter. “Sorry” is used too often when it shouldn’t be, and not enough when it should.
Jason Nisse on the importance of sincerity, and a meaningful apology, in a reputational crisis
KFC has engaged and amused with its witty apology. If only businesses would say sorry when it really matters, when people have been harmed.