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Apology Clause

Campaign to clarify the Compensation Act so businesses can apologise when they should

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Sorry? Why we need an Apology Act and how communicators can play their part

November 14, 2019November 21, 2019 wrightnick1 Blog Apology Clause, Communications and reputation, Government, Thomas Cook, United Airlines

Nick Wright on the need for greater awareness of the Apology Clause

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The Grenfell inquiry illustrates the need for an Apology Act

November 7, 2019November 20, 2019 Guy Corbet Blog Communications and reputation, Government, Grenfell Tower

Guy Corbet argues changing the law would be good for people, business and would cost nothing

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Sorry shouldn’t be the hardest word

October 1, 2018 Guy Corbet Blog Apology Clause, Communications and reputation, Government

Jo Lloyd, MD of Camargue communications explains why she is supporting the #ApologyClause campaign

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Crisis PR in a post-Grenfell world

September 3, 2018August 31, 2018 Guy Corbet Blog Apology Clause, Communications and reputation, Crisis communications, Grenfell Tower

Comms consultant Liz Male on why keeping your head down, the prevailing approach to crisis management, is not good enough

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Meaningful apologies matter

August 30, 2018August 30, 2018 Guy Corbet Blog Communications and reputation, Crisis communications, KFC

Why meaningful apologies matter. “Sorry” is used too often when it shouldn’t be, and not enough when it should.

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But seriously folks

August 28, 2018August 29, 2018 Guy Corbet Blog Apology Clause, Communications and reputation, Crisis communications

Jason Nisse on the importance of sincerity, and a meaningful apology, in a reputational crisis

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Businesses apologies: if only we had FCK every time

February 24, 2018August 29, 2018 Guy Corbet Blog Communications and reputation, Crisis communications, KFC

KFC has engaged and amused with its witty apology. If only businesses would say sorry when it really matters, when people have been harmed.

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Apologies matter

Too often fear of prosecution stops businesses from doing the right thing. Failing to apologise can undermine how well victims recover from trauma.

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Recent posts

  • Sorry? Why we need an Apology Act and how communicators can play their part
  • The Grenfell inquiry illustrates the need for an Apology Act
  • Sorry shouldn’t be the hardest word

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