Nick Wright on the need for greater awareness of the Apology Clause
Guy Corbet argues changing the law would be good for people, business and would cost nothing
Jo Lloyd, MD of Camargue communications explains why she is supporting the #ApologyClause campaign
Comms consultant Liz Male on why keeping your head down, the prevailing approach to crisis management, is not good enough
Why meaningful apologies matter. “Sorry” is used too often when it shouldn’t be, and not enough when it should.
Jason Nisse on the importance of sincerity, and a meaningful apology, in a reputational crisis
KFC has engaged and amused with its witty apology. If only businesses would say sorry when it really matters, when people have been harmed.